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Mailers Hub - National Postal Forum Learning Lab - Dispelling the Digital Myth
Tuesday, May 07, 2019, 1:00 PM - 1:45 PM EST
Category: Industry Events

Dispelling the Digital Myth.  In the mind of many businesses, the lure of digital messaging and advertising is irresistible – low cost, wide coverage, a great ROI.  Print is passé, digital is the way to go.  But is that as true as the buzz would have us believe?  This session will help clear up what’s fact and what’s myth about digital advertising, and discuss what digital devotees are learning about the value of hard-copy advertising.  In turn, this will help commercial mailers better remind current and potential customers that going digital isn’t the answer, and that hard-copy mail used with digital is really the best solution.

SPEAKER: Holly Harle